Rasa Alchemy
SERVICES:
Brand, Instagram, Packaging Design
BRAND ESSENCE:
Alchemical, Venusian, Poetic
ABOUT
Rasa Alchemy is an Apothecary created by certified Naturopath and Astrologer Sukhmanee.
The magic of Rasa Alchemy is that it weaves together Astrology and Ayurveda, using herbal blends to help one live according to their soul’s innate constitution.
Sukhmanee created 12 teas intentionally for each zodiac sign, allowing people to bring ritual and beauty in their lives while enhancing their wellbeing through the curated ingredients tailored to each.
THE BRAND
For the branding, I channeled the sacral, passionate, yet dreamy and Venusian essence of the brand, and created something that embodies Rasa’s poetic essence.
Fully custom logo typography (I drew the letters!), a custom abstract rose illustration, “Venusian textures” I digitally painted, alongside the brand fonts and colors, come together to create a cohesive brand.
And packaging for each of the 12 zodiac signs that feels luxurious with gold foil and elegance throughout.
The brand is an ode to the ancient practice of self care, herbalism, and the connection to the cosmos.
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